Three-day music and bike festival presented by OZ Trails™ and the Momentary, features acclaimed musical artists and world-class group bike rides.
This winter, the Momentary and OZ Trails™ will present Send It South, a three-day bike and music festival in Bentonville, Arkansas. A spectacle on two wheels, with food, fire, pop-ups, and more, festivalgoers can experience firsthand some of the best mountain bike riding and music in the world. Send It South is a chance for festivalgoers to warm up their wheels with a soundtrack to match.
Happening Friday, February 7 through Sunday, February 9, 2025, Send It South features more than six acclaimed musical artists and exclusive trailside music pop-ups right next to the best of Northwest Arkansas’ year-round riding. The festival schedule includes art rides, night rides, and guided group rides blended with music by Wilderado, Dirtwire, Bonnie Montgomery, stepmom, and many more.
Three-day general admission festival passes are $250 and include three days of guided and self-guided rides, Beer Garden Happy Hours, an exclusive Send It South festival t-shirt, access to all musical performances, and more. VIP three-day festival passes are $500 and include all the general admission amenities plus VIP + Premium Bar access at events, a premium swag bag, a dedicated standing area for events in the Momentary’s RØDE House, and more. Festival passes can be purchased online or by calling the Box Office at (479) 657-2335.
Did you know that many major bike brands not only have showrooms right here in town but also host weekly group rides, offer rentals so you can try out their bikes, and serve as excellent resources for learning about our local trails? Here's our Bentonville bike scene you won't want to miss:
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Specialized Experience Center—The Experience Center offers a selection of over 100 rental bikes, including the latest performance models like single-track Stumpjumpers, cobble-smoothing Roubaix, E-Mountain Bikes, and road bikes. Bike enthusiasts will love the showroom's display of unique, custom-painted bikes. Plus, the staff provides personalized service, assisting with pedal selection, suspension setup, and even renting Wahoo computers preloaded with local routes to enhance your ride!
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Fox Racing—This store gives Bentonville visitors the perfect opportunity to explore and purchase the latest Fox gear, including riding protection, apparel, and water bottles. Don’t miss their custom Bentonville gear section, where you can pick up souvenirs guaranteed to make your friends jealous of your time here!
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YT Mill—With just four locations across the globe, the YT Mill is more than a bike rental spot—it's a destination unlike any other. Here, the YT experience comes to life. Beyond the showroom's sleek display and demo lineup, the Mill offers a full immersion into the world of YT—complete with exceptional coffee, live events, and insider access to the latest news and innovations.
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Rapha —The Bentonville Clubhouse combines great coffee with convenient shopping, featuring the latest jerseys, bibs, and cycling apparel. They also host weekly group rides, perfect for anyone eager to explore the area!
🗺️ Explore the dozens of locally owned and operated retail and service shops here.
⏱️ For real-time biking conditions, check out Flowfeed here.
👉🏼 If you'd like a guide but have no time to book, give Trail Pilot a try! Learn more.
Experience Bentonville’s vibrant culinary scene with unique culinary concepts like farm-fresh and gluten-free menus, open-air cafes, and so much more. Browse dining options here.
BEFORE + AFTER THE COMPETITION
See the sights of our city! World-class museums, fun parks, and more abound! Our Winter Guide provides a comprehensive overview of what's on this month, and we've compiled a few experiences below:
Real Estate | MORE TOUR
Kick off the 2025 season of our Live at the RØDE House music series with indie rock powerhouse Real Estate! Fresh off their acclaimed 2024 album Daniel, Real Estate is bringing their blend of breezy melody, mellow vibes, and effortlessly…
The Bentonville Farmers Market - Indoor Season
- Recurring weekly on Saturday
Don't let the chilly weather keep you from supporting and shopping local! Join us this Fall and Winter and the Bentonville Farmers Market - Indoor Season! Shop in-season farmers market favorites like fresh produce, home-made goods, sweet…
Explore the full calendar. Come Early, Stay Late!
We’re happy to help you with any additional information needed during your stay in Bentonville. Our Visitor’s Center is open 9 am to 5 pm, Monday through Friday, and 9 am to 3 pm on Saturdays. Stop by and see us at 406 SE 5th Street, Suite 6.
Stay in the loop on all things Bentonville. Follow us on social media:
Instagram/Facebook/TikTok/Threads: @VisitBentonville
Twitter: @BentonvilleCVB